Music – Courtside Studios will feature sets from DJ Steph Floss and Mick and a surprise musical guest performance.Courtside Studio 1 – live stage show hosted by Kevin, who will serve as the MC (Master of Courtside), SafeWord’s host Terrence J and comedian King Bach – that features appearances and one-on-one interviews like never before seen with DEW NBA athletes Russell Westbrook, Kyrie Irving, Bradley Beal, Kyle Kuzma, and Dennis Smith Jr.Additional appearances by NBA players and legends Paul Pierce, Kevin Love, Sam Dekker, Andre Drummond, Donovan Mitchell, Brandon Ingram, Jamal Murray and Frank Ntilikina.Dubbed Courtside Studios, Mtn Dew Kickstart will immerse fans into a show-stopping three level structure filled with hoops culture experiences, including: Mtn Dew Kickstart will first introduce Kevin as a partner of the program when the brand brings fans Closer Than Courtside with a one-of-a-kind pop-up experience at NBA All-Star 2018. NBA All-Star 2018 Los Angeles – Courtside Studios “We’re excited to be partnering with him, and can’t wait to give a lucky DEW fan the chance to be his CourtSidekick during the NBA Playoffs this year.” “Kevin embodies the bold attitude, energy and spirit of Mtn Dew Kickstart, so he was a natural choice to be the face of the brand,” said Chauncey Hamlett, senior director of marketing, Mountain Dew. The contest winner will be announced on April 5. Fans will then have a chance to vote to select the winner, who can also bring a friend, to kick it courtside with Kevin at this year’s NBA Playoffs. Once the contest closes, Kevin and DEW judges will review all entries and narrow the field to the top five finalists. Through March 19, fans can enter the #CourtSidekickContest by creating a social post showing Kevin and Mtn Dew Kickstart why they’re the perfect CourtSidekick and tagging #CourtSidekickContest on Twitter, Instagram or Facebook. “I’m happy to be partnering with Mtn Dew Kickstart to kick off the CourtSidekick Contest and find the right person to help me take my NBA game-watching to the next level.” In fact, you could say I’m the king of watching basketball – but I’m still looking for my CourtSidekick,” said Kevin. “I’m literally the biggest NBA fan you will ever meet. Mtn Dew Kickstart also dropped the first installment of a new video series – “Courtside Do’s and Don’ts with Kevin Hart,” giving fans a humorous look at what it takes to kick it courtside with the mega star.Īt NBA All-Star 2018 in Los Angeles, Kevin will begin the nationwide search for a new CourtSidekick, giving fans the chance to score ultimate access to the most coveted seats in sports: courtside at the NBA Playoffs. This is the first activation of a year-long partnership between Kevin and Mtn Dew Kickstart that includes a 360-degree marketing campaign (TV, digital, social and experiential) and integration with Kevin’s latest comedy tour. In this role, Kevin – one of the biggest NBA fans in the country – will bring one lucky DEW fan and a friend “ Closer Than Courtside” at the NBA Playoffs, giving a boost in status to anyone who can show why they deserve to be his new “CourtSidekick” – a term Kevin coined himself. Mountain Dew announced that actor, comedian and overall hardest-working-man-in-show-biz Kevin Hart will become the new face of Mtn Dew Kickstart.
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